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THE UNSUNG Hero of liquid lipsticks.
Stila Como Stay All Day Liquid Lipstick
Stila Como Stay All Day Liquid Lipstick: bright violet

Stila Cosmetics has been doing liquid lipsticks before they got trendy. They weren’t first on the market with them however they are the unsung hero to those who are not in the know. The Stila line was started in 1994 by a celebrity makeup artist and has developed it’s own legacy and following since then. (I still have several vintage makeup pieces.)

The collection currently has 15 21 liquid lipsticks:

  • Fiery: deep red
  • Dolce: nude cinnamon sheen (shimmer finish)
  • Patina: dusty rose
  • Aria: magenta plum
  • Bellissima: pale neutral pink
  • Carina: vibrant coral
  • Fiore: hot pink
  • Tesoro: orange red
  • Amore: deep plum sheen (shimmer finish)
  • Beso: true red
  • Rosa: bubble gum pink
  • Como: bright violet
  • Bella: bright pink
  • Venezia: bright red
  • Amalfi: coral pink
  • Caramello: neutral nude
  • Chianti: deep plum
  • Baci: nude pink
  • Ricco: deep red
  • Bacca: raspberry
  • Firenze: dark chestnut rose like KVD Lolita (VIB Rouge Exclusive)

Stila claims that it’s lipsticks have 6-hour wear. I’ve worn them for much longer and the staying power is amazing. Something to take into consideration especially for weddings and special events. The Stila All Day Liquid Lipstick collection has several holy grail and popular colors most notably Beso, Patina, Dolce and Aria with Carina and Bellissima running close seconds. Stila released a summer collection of bright and bold shades that have become popular colors as well most notably the shades Como and Amalfi. According to their brand description, their product does not have synthetic dyes, petrochemicals, GMOs or triclosan in it’s formulation.

Stila Rosa Stay All Day Liquid Lipstick: bubblegum pink
Stila Rosa Stay All Day Liquid Lipstick: bubblegum pink

These liquid lipsticks are fab in general. I featured them on a blog post on my older blog back in 2013. I was searching for dupes at the time. You’ll notice interestingly that the price for them at that time was $22. Now they retail for $24. You can check that post linked here: The Search for Dupes is On!

I was very impressed with them back then and I still am to this day. They dry down to a matte velvety finish and as I mentioned before, have fantastic staying power. This line is pretty accessible being available at both Sephora and Ulta which carry the Stila line. You can walk in and pick up a tube provided that they are not sold out of the shade you’re looking for or any of the popular shades (Patina, Aria, Dolce). You can also order them online at, and

FORMULA: Lightweight whipped liquid; softly and sweetly vanilla-scented; full-coverage; dries quickly.

BRUSH: Soft slightly-angled doe-foot applicator is saturated with enough product for 1-swipe coverage.

FINISH: Velvety smooth, matte. The lipstick dries really well so you don’t get that tacky sensation on the lips when pressing together.

WEAR: Very long wearing! I haven’t experienced bleeding or flaking with these lippies. However with the color Rosa which was a very light pink, the color went on streaky and was difficult so much so that I’m forced to add more product to make it look even resulting in some flakiness. So best not to add layers which may cause flakiness on the lips. TRANSFER: If you rub it hard enough with your finger, some color will come off. But basically you need an oil-based remover to completely remove it. Stuff stays on!

INGREDIENTS: Stila Cosmetics was cruelty-free having vegan options. One of the ingredients listed for their liquid lipstick is Beeswax (Cera Alba) which is from bees and is not synthetic beeswax. Companies that are vegan will list “synthetic beeswax” in their ingredients. (They do contain Vitamin E and Avocado Oil which helps make it comfortable to wear.)

They are no longer listed as a cruelty-free company and under Peta they are listed as “DOES testing on animals” and have been since 2013. Probably due to the frequent switching of company ownership, the bottom line took precedence over being a vegan, cruelty-free cosmetics line.

CONTROVERSY: the brand does not have any controversy necessarily associated with it. The only issues would be it’s non-cruetly-free status for those who choose vegan products when it comes to makeup.

It was founded by makeup artist Jeanine Lobell. The name which is pronounced “stee-la” is derived from an Italian word “stilare” which means “to pen”. Stila has been sold off numerous times to different companies, one of them being Estee Lauder in 1999 which sold it off to Sun Capital Partners. It’s currently under ownership by Patriarch Partners.

PRODUCTS: are made in Italy with a net weight of 0.10 oz/3mL of product.

COLORS: released in the original line can be found in several others. The Summer 2015 collection came out with very bright neon colors that were unique.

Stila Stay All Day
Stila Stay All Day Liquid Lipstick

So if you didn’t know, now you do: Stila offers great highly-pigmented, liquid lipstick.
If the price tag and it’s non-cruelty-free status doesn’t phase, you will enjoy this line.


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